ABOUT ME
Curious by Nature. Strategic by Practice.
Hello, I'm {{name}}. I'm an independent PR and brand consultant working with lifestyle, beauty, fashion and hospitality brands. I care about the thinking behind communications as much as the communications themselves.
(01) MY STORY
How I got here.
From music and advertising to fashion PR and hospitality, each role added a different way of telling a brand's story.
Sony Music
Assisted singer Arjun Kanungo: edited his YouTube videos, supported the production team on his music videos and handled his social media pages.
The Minimalist
Handled campaigns, social pages, branding needs and concept videos for accounts including Cipla, Cogoport and AU Small Finance Bank.
Mint & Milk
Full time fashion and lifestyle publicist covering press outreach, brand collaborations, large scale influencer campaigns and events, including FDCI and Lakmé Fashion Weeks for fashion clients. As a senior, I led strategy, managed the team and serviced clients.
Brands: Namrata Purohit, The Tribe India, Mishru, Shehla Khan, No Grey Area, Limerick by Abirr n’ Nanki, Essgee, Kiro
Detales Brand Communications
Led hospitality PR and helped grow the agency into new markets: Goa, Delhi, Bangalore, Hyderabad and Ahmedabad.
Brands: Yauatcha, Hakkasan, CAI Store, La Loca Maria, TERAI Gin, Gin Explorers Club, Le15 Patisserie, Jade Forest Tonics, Pret A Manger India, Brunch & Cake, Amaraanth, HOSA, Fireback, La Panthera, The Second House, Cafe Lento, Akina, Lili, Foxie, Red Bar
(02) BEYOND THE TITLE
